story behind
A leading event organizing company, specializing in corporate events, conferences, and trade shows, approached Plavno with a clear problem: the complexity and inefficiency in managing multiple, diverse events. Their existing process was cumbersome, leading to communication gaps, inefficient task management, and difficulty in tracking participant engagement and event success.
Challenges & solutions
Event management is all about fuss with managing diverse logistics, data management, marketing and promotion activities.
Together with the client we agreed on using PlavnoNova. Thanks to PlavnoNova, users can now effortlessly present and infinitely customize necessary information to suit their requirements at any moment. Administrators simply need to communicate their preferences to the AI chatbot, which swiftly compiles the information in a convenient format within seconds.
Traditionally, this requires significant time and effort in segmenting audiences, crafting appropriate messages for each group, and organizing communications into a coherent, targeted email marketing strategy.
Users can simply instruct the chatbot about the type of communication needed for various customer segments. The AI algorithm can then craft personalized email content appropriate for each stage of the sales funnel – from lead generation to post-purchase follow-ups – and automatically organize these into a structured mailing list for efficient and effective communication.
proccess
Agile methodology forms the cornerstone of our work philosophy. Through a seamless blend of innovative practices, including regular demos, comprehensive progress tracking, and a unique pay structure based on hours invested, we've constructed a workflow that ensures optimal outcomes and client satisfaction.
features
Whether its an existing workflow, a new business process - it all can be set up in minutes through natural language. The absence of the need to spend time trying to figure out complex settings reduces the workload on human staff.
Essential for project management within event planning, this taskboard helps in assigning, tracking, and updating tasks related to different event aspects.
It's not just a calendar for marking dates; it's a dynamic tool that allows event planners to set reminders, schedule recurring events, and reschedule events effortlessly. It integrates with other modules, ensuring that all aspects of the event are synchronized with the calendar.
A key strength of Plano Nova is its adaptability to events of any size, from small workshops to large international conferences. This flexibility is essential for businesses to efficiently manage diverse events with a single tool.
The custom dashboard feature of PlavnoNova enabled the client to implement a data-driven approach to event planning. This involves analytics on attendee behavior, engagement levels, and success metrics of each event, aiding in informed decision-making for future events.
project team
It was demonstrated how advanced technology solutions can transform traditional business processes. The client reported a 20% increase in the number of events in 2023 without additional tools resource allocation. The AI chatbot was particularly praised for its effectiveness in handling participant inquiries and automating routine tasks.
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Vitaly Kovalev
Sales Manager
