story behind
Our client, a leading mobile operator, faced a crucial challenge—to captivate a young audience. Capturing the attention and loyalty of the 25-35 ages segment was critical for their long-term growth and sustainability.
To address this issue, Plavno was entrusted with the task of creating a completely unique portal, characterized by both exceptional visual components and diverse software solutions, which allowed to create unique proposals to this audience.
Challenges & solutions
The online shop didn’t fulfill the task of increasing engagement among its younger users, who were showing limited interest in the services provided.
The Plavno team implemented omnichannel personalization, which provides real–time evaluation of the user profile and history. That allows them to identify younger users and create customized offers tailored to their interests.
Site administrators often face challenges in managing and customizing content and product cards on the platform. Without a flexible and efficient system, it becomes time-consuming and cumbersome to make necessary adjustments.
Our system is designed to offer flexibility to site administrators. They can easily configure the required pages and product cards using pre-existing React components. This feature allows for quick and efficient customization of the website's layout and content.
The challenge faced by the Plavno development team was the preparation of comprehensive technical documentation for the website. This documentation was crucial for ensuring smooth development and ongoing support of the platform.
To address this challenge, we created description of all API functions. We used SWAGGER to define the REST API in both user- and computer-friendly format. The result can readily expand functionality and connect more apps to our back-end.
A crucial requirement was to bolster platforms' appeal to a younger user base. The existing interface and design elements needed a fresh perspective and a modern touch to align seamlessly with the tastes and habits of the tech-savvy youth.
Plavno UX/UI designers updated the platform's user interface with a modern and vibrant design that appeals to younger audiences. This was achieved by using bold colors, engaging visuals, and intuitive navigation.
proccess
Agile methodology forms the cornerstone of our work philosophy. Through a seamless blend of innovative practices, including regular demos, comprehensive progress tracking, and a unique pay structure based on hours invested, we've constructed a workflow that ensures optimal outcomes and client satisfaction.
features
Users can easily find the perfect product that matches their desired brand, price range, and specifications.
Users have the flexibility to choose their preferred method of purchase and payment, ensuring a seamless and personalized shopping experience.
The user's personal account is seamlessly integrated as a third-party React application. All data is synchronized in real-time with the operator's processing system. This enables users to easily manage their accounts, explore connected services, add new or remove existing ones.
All information about the goods sold gets into the company's CRM. The system collects primary information about orders and then provides managers with statistics about the number of transactions, the amount of orders and their status.
project team
The client received a full-fledged online store with an internal CRM that allows managers to evaluate the effectiveness of traffic channels. Customized offers based on data have made it possible to improve the accuracy of recommendations and increase the proportion of young people among buyers.
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Vitaly Kovalev
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